Blog

The dog always wags the tail…(Yep – UX Design is the tail in this tale)

Ken Hunt February 16th, 2012

Smart user experience (UX) design strategy builds on a client’s established business strategy and objectives … not the other way around.

By definition, UX design is about designing for stakeholders, users, clients, customers – not for designers. Our opinions shouldn’t matter.

We start with stakeholder interviews, which give our design team an in-depth understanding of our client’s corporate objectives – or to put it more bluntly, they help us understand what we’re being paid to accomplish.

I Love My Job! (Seriously.)

Craig Nishizaki February 9th, 2012

While I was in Maui over the holidays, I spent time reflecting on 2011.

I was, I realized, a lucky guy – I love my job. Those four words haven’t crossed my lips all that frequently in my career (if ever?).

After giving more thought to why I reached this pinnacle at Produxs, I realized I could sum it up pretty succinctly: Great people, processes and systems lead to great results.

At Produxs, we quip that our approach to design and search marketing is where art and science intersect with finance and marketing. That mix of disciplines probably explains why I love my work.

Is It Time for Craigslist to Jettison Its ‘If It Ain’t Broke, Don’t Fix It’ Design Strategy?

Ken Hunt February 2nd, 2012

Take a look at the Top 10 most-trafficked websites in the United States (as ranked on Alexa.com) and you’ll see an impressive line-up.

The teams behind these sites constantly innovate and deliver cutting-edge technology along with rich, relevant content and a great user experience. They likely lie awake at night wondering what they need to do next in order to stay on this elite list.

However, one of the Top 10 sites doesn’t exactly have a reputation for being on the cutting edge. Despite doing relatively little in the way of innovation, Craigslist continues to be a star of the internet.

A UX Designer takes Siri for a Drive

Charlie Claxton January 27th, 2012

As a UX designer (UX translating to ‘User eXperience’), I make a living thinking about how people interact with technology.

So when I heard that Siri, perhaps the most ambitious, high-profile voice interaction system ever, was coming to an Apple store near me, I was anxious to see if she could take my daily drive time and finish the transformation that my iPhone 3GS had started.

Unicorns Need Not Apply

Junko Elliott January 20th, 2012

I was drawn to HIVE ’11, a one-day event “exploring the value of design in technology” held at the Microsoft Conference Center in September, by the promise of insights from revered Microsoft alums August de los Reyes and Scott Berkun, as well as design leaders from Google, Amazon and Facebook.

The Essence of Good Design

Junko Elliott April 21st, 2011

The essence of good design is thorough research and attention to the client’s goals for the web site or mobile application. While some steps may appear uninteresting, they all contribute to the end result. In eCommerce, that end result is improving both the customer’s user experience and the client’s bottom line.

What UX Design Can Do

Charlie Claxton April 12th, 2011

What UX Can Do For You – Our Produxs Formula is Research + UX Design + Transparency + Strategic Approach = Revenue/Profit/Dollars for Our Clients – We’re always focused on our client’s bottom line.

Rhetoric in Design

Charlie Claxton March 25th, 2011

The act of persuasion is evident in many aspects in life and, as expected, is very powerful in the eCommerce design realm. Much like how we as individuals dress, act and communicate in different situations as we seek to produce a desired outcome, you can believe companies take the same approach.

New Beginnings

Ken Hunt February 10th, 2010

With this first post on our new blog, I’m thrilled to introduce Produxs to any of you who may not know who we are or quite what we do. At the same time, I hope our friends and customers may learn something new about us in these few words.

User Experience Design