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Check out the website for our new company, UpTop, to learn more.

Produxs Blog


Want to know why marketers should be Windows 8 early adopters?

By Charlie Claxton January 7, 2013

Join me on January 9 at the Puget Sound/American Marketing Association lunch and find out.

To kick off 2013, I’ll be teaming with Jeremy Foster, Technical Evangelist at Microsoft, to talk about the Windows 8 features that offer marketers and advertisers unique, built-in opportunities for weaving their brands/stories into the much-buzzed-about new OS.

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Cyber Monday 2012 E-Commerce Lessons: Offer a Great User Experience… Or Miss Out on a $1.5B Shopping Spree

By Charlie Claxton December 5, 2012


IBM pulled together some dramatic stats in its Cyber Monday/Digital Analytics Benchmark Report that bring home the impact of what the report calls “the digital consumer.”

First and foremost, there was a huge leap in Cyber Monday spending – sales grew 30.3 percent over the same period last year. U.S. consumers spent $1.5 billion, making it the largest shopping day in history.

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A Few Thoughts About Elections — And Big Tech Launches

By Charlie Claxton November 7, 2012

Microsoft’s radically different Windows 8 operating system launched on Oct. 26, and watching the reviews roll in made me think of the presidential campaign.

When it comes to choosing who to align with — Apple v. Microsoft, Democrats v. Republicans — not too many people stake their claim in the middle ground territory, regularly going back and forth between which party they vote for and what technology they buy.

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The UX Take on Windows 8, Part 2: What Apple Should be Coveting

By Charlie Claxton November 1, 2012

A shot of live tiles on a Windows Phone 7 (the enhanced Windows Phone 8 was just unveiled by Microsoft)

There was a time not so long ago that writing a post about Microsoft having design delights and user advantages that Apple should covet would have been unthinkable. (Let’s be honest – laughable.)

But now I’m wondering how long it’s going to be before Apple pillages a little from the new Windows 8 operating system.

Here are just three advantages the controversial new Microsoft OS has over Apple

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The UX Take on Windows 8, Part 1: Why Windows 8 Matters to Business

By Charlie Claxton October 22, 2012

Microsoft’s new and ground-breaking Windows 8 operating system is generating buzz, predictions/speculation and dissection on a level usually reserved for a big Apple release.

We have a little firsthand experience with Windows 8 via some app design we’ve done this year,  but more importantly, we’ve spent a lot of time designing websites and apps to fit the online and IT needs of a wide variety of companies.

This understanding of those business needs, coupled with our Windows 8 work and entrepreneurial way of thinking, has given us valuable perspective on the new OS’ significance for the business community (and those who market to that community).

Here’s why we think the business community needs to pay attention to Windows 8

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Real UX, Part 4: “You Might Not be Working with a Bonafide UX Designer If…”

By Charlie Claxton October 5, 2012

In this final post in our “Real UX” series, I’m taking a lighter look at the differences between true UX design versus UX design in name only.

Here are some unnatural UX designer behaviors to watch out for during your design process

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Windows 8 Panel Recap

By Craig Nishizaki September 28, 2012


Produxs had a great time hosting the “Windows 8 for Your Business” luncheon last week! Charlie gave the keynote presentation on Windows 8 that you can view here. We then got into a panel discussion and Charlie was joined by Todd Bishop from Geekwire, Brier Dudley from The Seattle Times and John Sloat from Diptic. Here’s a recap of some of the questions that came up and the responses the panelists gave

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Ticketmaster: Making the Case for a UX Transformation

By Matt Miller August 6, 2012

You’d be hard pressed to find anyone who has never done business with Ticketmaster, and even harder-pressed to find diehard fans.

From a PR perspective, it’s definitely not easy being Ticketmaster. The giant ticket broker has been a lightning rod in the entertainment world, generating waves of negative feedback over the years regarding its fees and its chokehold on many concerts and shows.

The rise of the independent artist, social media and self-publishing/marketing channels today make it easier for artists to avoid Ticketmaster altogether. In fact, there’s a certain “cool” factor in finding ways to avoid the music industry machine.

So what can Ticketmaster do to improve its customers’ perceptions and experiences?

I believe refocusing on the end user and finding ways to provide an irresistible online user experience (UX) will go a long way toward making Ticketmaster viable in the evolving entertainment scene.

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Class 3: Be Brief

By Charlie Claxton July 6, 2012

In this age of endless online content, people have way too many reading choices in their day-to-day life.

For some reason, we have a compulsion to tell everyone everything. We tend to believe that we should include all of the answers to any potential questions we imagine our audience might have.

I can promise you, based on years of designing websites, if people come to your website and have to slog through a mind-boggling, eye-scrambling amount of copy to figure out what you’re offering, whether they need it and how to get it, they will abandon ship.

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Class 2: Crafting a Satisfying User Experience

By Charlie Claxton June 26, 2012

1. Design your website using the same principles you would (or should) apply to creating a brick-and-mortar store.

So you have something to sell – either a product or your expertise – and you want to sell it in cyberspace. You don’t want the hassle or cost of a Main Street storefront or big box space.

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