User Experience Design

Financial business success is not gained by pretty pictures and blinking lights. It is by understanding exactly what your target audience wants and designing the easiest path to get them what they want. It all starts with research. Not just any research, but user centered research where Produxs efficiently is able to uncover the needs of our clients users, but the clues that enable us to design for meeting those needs, converting a high percentage to the desired behavior and resulting in a compelling return on investment.

These insights give our clients the confidence that money is being invested wisely into designs that will generate attractive results. Our research is always aimed at uncovering these insights for the purpose of some customer experience.

We have the ability to conduct whatever kind of research it takes to learn these client insights. They can be qualitative and/or qualitative research addressing customer insights and even usability studies.

Services Offered Include:

Quantitative Research

Statistically significant data can help you gain deep insight into the wants and needs of your customers. We work with your team to understand what you are hoping to glean from your users then create a design for the survey, collaboratively write the questionnaire, gather and analyze the data, then produce a report with recommendations. It is more than just creating a survey, it is our ability to craft the right questions to gain tangible insight and interpret the data in an actionable way that sets us apart.

Qualitative Research

From contextual inquiries to conducting usability tests and focus groups, we can properly gather in-depth directional feedback from your customers. Customer interactions of these sorts are great for highlighting barriers to service, pain points in the existing design, and for providing firsthand directional feedback.

Think of User Experience Design (UX Design) as design with an outcome in mind. That outcome may be a purchase, a download, a signup – or perhaps simply a specific navigational path through an application or website. We deliver scalable and intuitive designs via site maps, wire frames and interaction maps to help ensure your solution is designed to obtain maximum ROI.

Services Offered Include:

Interaction Design

How your audience will interact and flow though your experience is important.  A poor interaction model can effect conversion, discoverability and the perception of how intuitive your product is.  Interaction design defines the process, behavior, flow and interaction of a product from a User Centered Experience Standpoint.

Information Architecture

Logical organization of information is not only important to your audience; it is vital to search engine optimization.  We approach the information architecture from both an audience’s ease of use and optimum content retrieval perspective, but also with search engine optimization in mind

Leveraging a strong understanding of typography, color theory and brand, we ensure the entire experience is engaging to your customers and retains the voice of your company.

Services Offered Include:

Visual Design

Strong information architecture is the foundation of every successful product.  However, the first impression is based on the emotions invoked by the visual design.

Brand Development and Integration

Representation of your core company values is more then just using your color palette and logo within the final design.  It is about leveraging the essence of your company while seamlessly introducing a complementary symbolic theme.

In its most basic sense, Search Engine Optimization (SEO) attempts to ensure that web visitors can easily find a site through organic (non-paid) browser searches. More specifically, the goal of SEO is that any Internet user who enters search terms related to your business in a search engine should find your web site as one of the top organic search results. And, having seen your web site listed as a top result, these relevant searchers perceive your web site description in a way that causes them to click on your web site and not someone else’s.

Although SEO is a technical discipline, it’s critical that SEO strategies and actions work in lock-step with your company’s business strategy and market positioning. Unlike most other SEO practitioners, Produxs’ SEO practice leaders have extensive experience as top marketing executives. As a result, we have a keen understanding that effective SEO should never be treated as an isolated, technical project but instead must complement and serve your global marketing strategies and goals.