Our Expertise: The elements of high-performance design
FOCUS AREAS: WHAT WE DO
Business Intelligence Design
Designing “dashboards” and solutions that give managers and executives a clear view of business data.
Business Intelligence Design
Need valuable insight into your business? From global 360-degree holistic account views pulled from many disparate sources to providing a insight into marketing’s effect on sales, we’ve helped companies transform how they view their business with highly intuitive business intelligence (BI) solutions.
Creating interactive software applications that are carefully tailored to the wants and needs of the people who use them.
Software applications are vital to our personal and business lifestyles; at Produxs, we believe that a well-designed application should be so in tune with a user’s needs that it “disappears” – i.e., it blends so seamlessly into your routine that you rarely think about it. Our application design experience runs the gamut – software used to launch advertising campaigns; social media apps for smartphones; a magazine reader for a tablet; dental practice software and much more.
Optimizing web experiences that involve transactions – purchases, sign ups, downloads, etc. – to increase revenue.
We use our knowledge of how people interact online (see Consumer Research) to, for instance, help ecommerce clients increase sales via creating websites that are easy to navigate and encourage lingering and buying. Our transactional design work delivered has delivered measurable, often dramatic, financial results for clients.
CONVERSION RATE OPTIMIZATION
If you’re not ready to start from scratch or do a full website redesign, our “conversion rate optimization,” or CRO, expertise is ideal.
Simply put, it’s a process that continually tests aspects of your website to find out what combination of variables will most effectively “convert” your visitors – in other words, the variables that will spur them to click what you want them to click, read what you want them to read, and ultimately buy or sign up for what you’re selling.
CRO allows you to increase revenues by capitalizing on the resources you already have in place – your existing website and traffic.
USER EXPERIeNCE DESIGN: HOW WE DO IT
At Produxs, we’re big believers in doing your homework. We carry out efficient, effective research to discover what your targeted audience wants and how they think; then we create a design that allows you to deliver the goods. And of course, that means success for you, whether that success translates into increased sales, repeat customers, greater exposure or any other objective you’ve set out to achieve.
Most people focus on the visual bells and whistles of a website, but one of the crucial steps is building the underlying “architecture” of a website or application – the part that ensures it will run well and reliably and be easy for a company to update and maintain. Our designers excel at creating a solid foundation that ensures consistent, top-notch performance.
Organization of information is not only important to your audience, it's vital to search engine optimization (SEO).
A well-designed IA takes into account ease of use and an optimal path for users to get the information they want. It also has to ensure that a search engine can easily crawl/index the content for the best possible placement in search results.
Our experience in defining and creating a solid IA for clients spans many industries. This agility and breadth of experience is a major factor in our ability to consistently deliver satisfying results for our customers and their target audiences.
User Interface Design
The UI defines the logical placement of elements of a digital interactive experience in a way that the user naturally embraces. The best user interfaces are so intuitive and “second-nature” in execution that they’re invisible to the user.
Interaction design defines the process, behavior, flow and interaction of a product. To ensure success, we design each solution to be highly intuitive for a specific audience.
While a well-researched “information architecture” underpins every successful interactive project, there’s no denying that first impressions are based on the emotions evoked by an appealing visual design. Our expertise in typography, color theory and other visual design principles as well as branding – ensuring that the experience we design is compelling for your customers and communicates the voice of your company.